Jadoo a quaint and original boutique situated in the heart of LYON, literally a few steps away from the famous OPERA house in the 1st arrondissement, and at the foot of the stopes of la croix-rousse.
Jadoo is also the sweet wedding between the east and west, giving birth to a wide selection of novel products coming straight from Pakistan, India, Kashmir & Afghanistan
We do not imply ourseleves only in importation, as many of the delights you may find in our shop are our very own creations 100% JADOO, a mix of traditionnal textiles and materials, altered and re-designed to create contempory forms and products, alsmost avant-garde.
At Jadoo, we are especialy proud to present our lovely customers with an exquisite range of shawls and scarves directly flown in from Srinagar, kasmirso dont
wait another another minute & come discover it all for yourselves!!
At Jadoo we make it our #1 priority to have various products adapted to your budget : from costume jewellery to old Afghan and Indian collector pieces..from funky cotton Keffiehs to embroidered pashmina shawls..suited to fit your demands and make you feel good!
During our frequent visits to Pakistan along the year or meetings with our Indian and Kashmiri collaborators, we try our best to make a special original seleciton of goods, unique by their colours,textures and graphics which take you on a magical journey, often through limited edition products or one of a kind peices. In other words, if your heat throbs for something in particular, don't hesitate, knowing that the chances of it having disappeared next time are quite high!
A majority of items and handicrafts presentedat Jadoo do not depend on multiple intermediates, we work directly with the artisans and manufacturers, allowing us to properly control the quality of our products and their authenticity.
Jfor Jadoo which signifies magic in Urdu stands for a boutique where a timeless atmosphere reigns, cradled by the sound of Bollywood Music, delicately perfumed with sweet incense, an unforgettable journey for your spirit and your senses through the colorful universe of Jadoo.
Our aim, above any other is to share the origins or roots of Anjuli (The CEO & manager of the boutique) through her modern and positive vision and equally through that of Lysandre (Product designer & Co-creator of Jadoo)A no-cliche policy, instead..products directly chosen on the spot, original and of high quality.
By harmonising modern furniture along with antique wooden peices, juxtaposing an LCD screen and an ancient wall-hanging, we've wanted to build a truley unique place for you to have a unique experience.
You wont be disappointed by the amazing fireworks of colour waiting here to blow you off your feet!
An avalanche of motifs, prints & designs, bright colours, pastels, fluorescent funky shades, cotton and wool..pashmina abd silk,printed as well as embroidered & woven!
Anjuli & Lysandre have opened a boutique where Kashmiri shawls co-exist with indian jewellery, Pakistani textiles and T-shirts with funky messages...Let the Jadoo power take over!
t's a bit like a Bollywood movie, it's beautiful, it's Kitsch, it's chic, it's out of the ordinary, it's funny, it's traditional, it's modern, it's colourful...All the contradictions of a good indian film scenario have been cleverly redistributed into this superbe boutique!
We travel twice a year to Pakistan; mainly to Islamabad, the capital which is in the North, aswell as Karachi, situated in the South, in order to prepare a wide selection of diverse products which are specific to each province.
Often we have to make our way through the crowdy,dusty and winding streets if Rawal-Pindi to discover a craftsman, making it a rule of elaborating a long-term relationship based on trust & equity with our collaborators.
At the shop we permanently display on the spot video's taken with our craftsmen & suppliers back in Pakistan.This way you can see wuth you very own eyes for example how textiles undergo 'tie & dye" by a traditional method which seems archaic to us in the West! On the main central screen you can also check out our hundreds of photographs, which show you Pakistan & the Pakistanis in their everyday lives - A COMPLETELY different vision than that which the media tends to offer.
Let's face it, Pakistan ISN'T really in the TOP10 places to visit in the world, so we're not a very touristic nation, whereas handicrafts exportation is involved, we still reamin behind India and other counries with higher percentage of production & higher figures.Thus, we are able to find products which are better in quality and handicrafts which are made with alot more passion than you think, avoiding mass production, allowing the artisans to pay more attention to the quality & finishing.Almost all the goodies you will find in our store are hand-made with a lot of attention payed to details.
PAkistan, officially known as the Islamic Republic of Pakistan, is an Asian Islamic country surrounded by neighbouring countries such as Iran, Afghanistan, China, India & the Sea of Oman, founded by Mohammad Ali Jinnah on the 14th AUgust 1947.
With a population of over 180 million people in 2009, Pakistan is the sixth most populated country in the world, with the second largest muslim population following Indonesia. It is a part of the NEXT ELEVEN, eleven strong nations with a very high economic potential for the 21st century!
The word Pakistan signifies the country of the pure (in Urdu: Pak meaning pure & Stan meaning country, with an I for the liason).
The landscape in the Northern parts are formed by some of the most highest mountains in the world; (the K-2 being the second highest existing summit on Earth xith its 8611 meters altitude) arid mountains on the Western parts, an inhospitable plateau in the South-west, the Cholistan Desert in the South-east & plains dedicated to agriculture everwhere else.
Fell free to contact us !
13 Rue du Griffon
69001 LYON, France
Tél : +33 4 26 02 93 48
Email : firstname.lastname@example.org